Beverages for Restaurants

Source tea, coffee, and beverages from Tata Tea, Nescafe, and other leading brands at institutional pricing for your restaurant or café.

Beverages — A High-Margin Category

Tea and coffee are among the highest-margin items on any restaurant menu. A cup of chai costing ₹3-5 to make sells for ₹20-50. Coffee margins are even higher. Getting the right tea and coffee brand for your restaurant's positioning is crucial — it's served at the start and end of every meal.

Tea for Restaurants

CTC Tea: The standard for Indian chai. Strong, brisk, and pairs well with milk and sugar. Tata Tea Premium and Tata Tea Gold are the most popular institutional choices. Buy in 1kg or 5kg packs. A busy restaurant/dhaba uses 5-15 kg of tea per month.

Green/Herbal Tea: Growing demand in cafés and health-focused restaurants. Tetley (Tata), Lipton, and Organic India are popular brands. Lower volume but higher per-cup pricing.

Coffee for Restaurants

Instant Coffee: Nescafe Classic is the standard for filter coffee and hot coffee in most Indian restaurants. Nescafe Sunrise (with chicory) is preferred in South India. Institutional 500g and 1kg tins are cost-effective.

Bean Coffee: For specialty cafés and premium restaurants. Requires investment in espresso machines (₹1-5 lakhs) but delivers superior quality and higher margins.

Frequently Asked Questions

Which tea brand is best for restaurant chai?
Tata Tea Premium is the most widely used for restaurant chai — strong liquor, consistent flavour, good value in 1kg packs. Tata Tea Gold is used in premium restaurants for a smoother taste. Wagh Bakri and Brooke Bond are also popular in certain regions.
How much does restaurant chai cost to make per cup?
Using Tata Tea Premium: tea (₹1.5), milk (₹3-4), sugar (₹0.5), gas (₹0.5) = approximately ₹5-7 per cup. Selling at ₹20-40 gives you a 70-85% margin. This makes chai one of the most profitable items on any menu. Buy tea in 1kg+ packs for the best per-gram pricing.
Which instant coffee brand do restaurants prefer?
Nescafe Classic is the most used instant coffee in Indian restaurants and hotels. For South Indian filter coffee, Nescafe Sunrise or Bru (HUL) mixed with chicory is preferred. For cafés, many switch to bean coffee for premium positioning.
What is the shelf life of institutional tea and coffee?
Sealed tea: 18-24 months. Opened tea: use within 3 months, store in airtight container away from moisture and strong odours. Sealed instant coffee: 24 months. Opened instant coffee: use within 4-6 weeks, keep lid tight as it absorbs moisture quickly.